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Star Wars Weekend - Inventive Marketing

Posted June 13th, 2007 by Amy Gifford

This year's Star Wars Weekends at Disney-MGM Studios in Florida will be between June 1 and June 24, 2007. To promote it, they will be displaying multiple illuminated ads around Orlando International Airport.

Who would have ever thought that such a wise Jedi like Yoda would check his luggage and not just carry on?

 Another poster has Boba Fett pushing a Smart-Carte through the airport. I guess if you are Boba Fett you can get through security with a frozen Hans Solo.

 Another posters feature the Ewoks...

 

 

 

 

 

 

 

 

 

 

 

 

 

And Darth Mall directing airplane traffic...

And who would have ever thought Darth Vader also had to take his shoes off to get through security?

Source: Disney Blog

I thought these were all very creative ads; what do you think? Any opinions from Star Wars fans?

Amy Gifford
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