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What is the best way to get your message across about lingerie and sex toys without the use of half naked models? The following ads, from Ann Summers, Blush, Stringfellows, Bus-stop and Oohtique.com have figured out how to get their message across without reverting to the predictable.

1. Batteries Not Included

This outdoor guerrilla marketing campaign used stickers on parking posts to direct consumers to the Ann Summers website.

Source: Flikr

2. Whip It

Ann Summers, a sexy panty and accessories store, also uses kinky whip shopping bags to promote their line.

Source: Flikr

3. Happy Holidays

What could get you more in the Christmas spirit than this HOliday advertisement?

Source: Ads of the World

4. Open Wide

What better place to promote kinky sex toys and hot lingerie than the dentist office?!?!

Source: Flikr

5. It's Getting Hot In Here

Blush lingerie line used matches to promote their line of lingerie.

Source: Ads of the World

6. Carry It

These bags were used to promote the blush lingerie line in Germany.

Source: Ad Sneeze

7. This Way

This outdoor ad campaign, again for Blush, directed people to the Blush Lingerie store.

Source: Ad Sneeze

8. Have Fun

According to Ads of the World. Oohtique.com (an online store that sells a range of sex toys, condoms and then some) plastered the the city with various sexual positions, which encouraged individuals to be more spontaneous with a playful proposition: “Have Fun”.

Source: Ads of the World

9. Work It

Stringfellows lingerie creator and night club owner, used these pole ads through out Paris.

Source: Ad Arena

10. Sneak a Peak

Bus-stop bra and panty line ran this billboard that was of great benefit to male passersby on a windy day.

Source: Frederik Samuel

What do you think of thes ads? Which do you think are the most effective?

Amy Gifford
Featured Blogger
InventorSpot.com