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Inventive Advertising - Lipton Tea Party

Posted May 27th, 2007 by Amy Gifford

Amy Gifford, our Guest Blogger, works in PR for a group of nonprofits after previously working in media and advertising in the auto industry. She received a Bachelors Degree in PR and five certificates in areas of Marketing, Advertising and E-commerce. She wanted to share her smart marketing finds with the readers of InventorSpot.com.

Here's her article:

* * * * *

Lipton Tea held a so called tea party in Cairo. The outdoor campaign featured large topiary teacups with Lipton tea bag tags hanging out of them.

Lipton's out of the ordinary outdoor advertising found a serene place in the cluttered arena of outdoor advertising.

What do you think? Does this grab your attention in a world of billboards and advertising everywhere you turn?

Amy Gifford
Guest Blogger
InventorSpot.com

Source: Got Ads

Agency: JWT Cairo, Egypt
Creative Directors: Fady Chamaa, Hesham Ellaban
Art Director: Bassem Sabry
Photographer: Bassem Sabry


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