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Innovative Marketing and Advertising

Welcome to Samantha Garner's blog, where you will find out about the latest innovative advertising and creative marketing from around the world. Enjoy reading, and please drop me a line if there's an inventive ad you want to share!

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Exploding Billboards Make For Innovative Marketing


This remarkable billboard was designed for a courier company. To underscore the importance of sticking to a deadline, the billboard, in a busy part of Auckland, was rigged to explode at a particular time.

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The Best Olympics Ad Campaigns from Around The World?


Countries around the world are gearing up for the upcoming Olympic games, and one way to show athletes that their country is behind them is through advertising. Here are some creative ads done in China, France and Italy to show the Olympic spirit:

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When Big Is Better: Five Smart Larger-Than-Life Ads


Sometimes it takes a large or outlandish ad to get noticed. Here are five examples of innovative larger-than-life advertising, installed in untraditional spaces, that are sure to attract attention.

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10 Innovative Uses of Semi Trucks


Germany's Rhino Rolling Advertising Awards are a display of creative marketing. Companies and agencies submit their best mockup showcasing innovative advertising ideas on the sides of trucks. The competition was held in 2005/06, 2006/07 and 2007/08, and a 2009 competition is coming soon. Here are some highlights of the creative ads.

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Applauding Bus Shelters - Innovative Marketing?


What better way to reward environmentally-friendly acts than with applause? That's what Western Australia's Department of Environment and Conservation achieved with its applauding bus shelter, created byMarketforce agency in Perth. Several shelters around Perth's Central Business District (CBD) were equipped with motion detectors that played recorded applause whenever someone stepped inside.

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New Travel Ad Campaign Highlights Reliability


An innovative new ad campaign for Cox & Kings Travel focuses on the company's longevity in the hopes of building trust in its services.

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The History of Beer - Summer's Favourite Invention


With summer gearing up, billions of people around the world are undoubtedly turning to a frosty, refreshing mug of beer. Not only is beer popular today, but it also has historical significance. Since its invention in ancient times, beer has been a favourite drink around the world.

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The History of Father's Day


Many of us have grown up celebrating Father's Day: giving Dad a card, making him breakfast or creating something handmade in school. But when did all this start? Let's look at the invention story of Father's Day.

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Seven Innovations in Coffee History


The invention of coffee isn't credited to a single person or time. However, since the realization that consuming coffee beans makes people energized and happy, there have been a series of historical innovations that we couldn't imagine living without today.

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The History of the Bikini - the World's Skimpiest Invention


About two hundred years ago, women pranced around on beaches wearing flannel dresses and three-quarter length trousers. In that period in history when showing one's knees was considered scandalous, it might have come as a shock to these women that their descendants would be sporting the skimpiest invention of all - the bikini.

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